Building Online Word-Of-Mouth Community

It is well known that social media marketing has become a popular way to generate leads for your business. Social Networks make it easy to share content with followers who can then help you drive traffic back to your website or blog. However, this strategy can also be applied offline at events and conferences. The easiest way to do so is by hosting sessions or workshops using free or low-cost platforms such as Google Hangouts, Skype, and e.g. In fact, social media marketing helps you build a reputation within your industry.

Lower Costs

Wedding businesses that use social media to share their latest updates have lower customer acquisition costs, more leads, higher conversion rates, and greater brand awareness.

Here are some tips for hosting social media marketing events:

- Create a space for participants to share content or interact with each other in person.

-Create an online community where your group can interact regardless of time and location. This can be done using free tools such as Skype, Google Hangouts, or e.g. You may also conduct live chats on Facebook, Twitter, and Instagram.

- Create an event page on social media networks. This will allow you to connect with your followers and make them aware of the event that you are organizing offline. Share new updates using your business' page or individual users' accounts so people know to join in. 

-Offer special discounts or benefits to your followers if they join in your offline social media marketing events. In fact, you can create a "new members" page on your website or blog and welcome new participants by giving them a free gift for joining in. This will encourage people to sign up on social networks using their real names so that they are recognized at other events such as seminars, workshops, or webinars. This will also help you gain access to the contact details of those participants who signed up for your "new members" page. If you cannot provide a free gift, at least offer your participants a discount or subscribe to your email newsletter.

Building Relationships

Cultivating an online word-of-mouth community is about building relationships with real people, not just audiences and customers. It's also about sharing quality content that encourages them to talk about you and your products or services. Social Media Marketer vs. Community Manager. It's about tapping into your customers' needs and addressing their wants and desires in a more engaging way.

Hannah Bargas