Have your Wedding Cake and Eat it Too!
Wedding cakes are a great way to build brand awareness for your business.
In today's market, it is essential to establish your business as a reputable and high-quality vendor. Wedding cakes are an excellent way of building that relationship with the client and establishing trust because they provide you with ample opportunities for customization.
Tips for Selling Wedding Cakes at Markets and Events
Set up your table in an area where people will pass by multiple times, ideally while they're already shopping for groceries or other items. If you can afford it, give away free samples of cake balls as well as coupons that are redeemable for your business' wedding cakes.
Cake balls are a great treat to offer at your booth because they taste delicious and can be easily eaten in public without making too big of a mess. They're also perfect for giving away as gifts or selling individually, which is another way you can drum up business when people stop by your booth. You'll have better luck with this if you make them yourself, but if you're not a baker and don't have the time to spare then it's fine to start with pre-made cake balls from an outside bakery.
Once people get their hands on your tasty samples they'll be more likely to want your business' wedding cakes for themselves or as gifts for friends and family members.
Things You Can Do to Maximize Engagement, Like Participating in Food Tours or Cooking Classes
Promoting yourself at local markets and festivals is a great way to increase awareness of your brand, but if you're looking for even more engagement then it's also worth considering participating in events like food tours or cooking classes. People who attend these types of activities are usually excited about trying new foods and learning interesting recipes, which means they'll be more excited to get a wedding cake made by your business.
This type of exposure is great for word-of-mouth marketing and building up excitement around the upcoming wedding season, which can lead to more revenue across the board – not just from people who visit booths at local markets or attend cooking classes. The key here is promotion: if you want to sell more wedding cakes you have to be willing to put yourself out there and get people excited about your product.
In short – give people a taste of your business and they'll be more likely to come back for the rest. Promote yourself in a way that will encourage them to build excitement around your brand by attending events, participating in markets or festivals, or learning about interesting new recipes at cooking classes.