7 unique ideas for marketing your wedding photography business

It can be hard to market a wedding photography business, especially when you are new. There are so many options out there for marketing your services, and it's easy to get confused about which one is the best for you. In this blog post, we will discuss 7 unique ideas that will help you find success in marketing your wedding photography business!

Join a wedding photography association. 

Joining an association will allow you to network with other photographers who are in the same position as yourself and can provide valuable advice on how they've succeeded at marketing their business or maybe even offer some of their own contacts! There are associations for every type of photographer - from portrait photographers to event planners. 

Provide a wedding photography blog

Keep your potential clients updated about any changes in the industry, updates on technology, or anything that may be of interest to them! When people are looking for someone to capture their wedding day, they will not only want amazing photographs from you but also an informative blog post. 

Use social media to your advantage

Social media is an excellent way to get yourself on the map and show potential clients that you are knowledgeable in what you do! Join Instagram or Facebook, post a few pictures of weddings from over the years for people to see- it will help them know if they want shots like those taken at their wedding - and showcase some of your skills! 

Have a portfolio to show off. 

A wedding photography business should have samples of their work available for clients to see, from weddings they've shot and candid shots too - so they know what kind you'll take on their special day. Make your website easy to navigate by adding links that will bring people directly to the photos or slideshows they want to see. 

Have a blog or website that is mobile friendly! .

There are so many people out there using their phones and tablets for browsing the internet, you'll need your site to be accessible on all devices - plus this will ensure Google keeps sending traffic your way when someone uses it as a search engine looking for wedding photographers. 

Offer a pre-wedding photography session with your clients.

This is a great way to get to know them and it will be really helpful for you on their wedding day because the more comfortable they are, the better pictures you'll capture! Consider adding in some engagement photos too - this can help you stand out from other photographers and will be a great way to establish your branding. 

Have an online gallery of wedding photography for sale or on display. 

This is a great option if you're just starting out with some really good work that you want to share! Potential clients can scroll through the photos they like, then contact you directly from there - this cuts down on time for you and them.

How can social media help you as a Wedding Photographer?

Social media can be a valuable tool for wedding photographers to promote their business, interact with current and prospective clients, network with other wedding professionals, share knowledge within the industry, expand their brand and revenue stream.  You should look at the leading social platforms are Facebook (including Groups), Twitter, LinkedIn (becoming increasingly important), and Google+ pages.

Be sure to have an up-to-date website for your clients to view, which features beautiful images and a contact form through which they can inquire about your services. A blog is a beautiful way to keep a history of past weddings and provide exciting articles beneficial for you and your clients.

As wedding photographers, we all know that online shopping is where it's at- our busy lives mean that people are becoming less likely to pick up the phone and make a call. The more galleries you have on your website, the greater the chance of clients finding some images they like and purchasing them directly from your site.

Using social media to communicate with your clients is just as crucial as marketing yourself and connecting with other wedding professionals. I recommend looking at Facebook groups in the wedding industry, such as Weddings Unveiled and Wedding Wire's Bride's Corner, where you can interact with brides directly and seek advice from colleagues.

By sharing your knowledge within the wedding community, you will get noticed and respected by your peers. This is an excellent way to build a professional network, and it's also a great way to gain exposure for yourself, which will help grow your following.

Social media can be an effective tool for marketing and promotion of all kinds, including sharing images, interacting with potential wedding clients, and sharing knowledge.

While Facebook might be offering free advertising of late, it's still a great idea to look at what Google Ad words have to offer! Many people will do an online search before contacting a wedding photographer, so you'll want to make sure they find your website and the unique keywords associated with your business.

Twitter is great as a platform for raising awareness of your business locally or wherever you'd like to target.

If done correctly, it can generate plenty of leads, so make sure you post regularly about industry news, wedding trends, and valuable tips for other professionals in the field.